On company branding
Written on Tuesday, 20 of April, 2010 at 8:05 am
During our management committee annual offsite strategic planning this April, our CEO decided to take marketing to the next level by creating promotional products. Guess who he placed in charge of that? Yep. Moi.
Frankly, company branding and promotions have never been my strong point. Right now, I still find it amazing that I’m the Online Marketing Head of my company – and am successful at that (we just ranked #5 in our main target keyword in Google right now). But I’m not the type who backs out at interesting challenges such as the promotional products. Besides, that would mean I get to pick where and how our logo will be placed in what item. The main item on my list is on a cool, sleek company wind breaker or jacket. Just not sure what the rest of the items would be. Any suggestions other than the classic pen?
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